Free Twitter Tool For Running Competitions
Used to use this tool all the time for a former project. Works better than any premium / paid solution for running social competitions that I've used. Can run the following kinds of competitions:
- Pick random follower
- Pick random retweet (retweet this post to win)
- Pick random tweet on hashtag (dedicated hashtag competitions.
It's one thing to have a huge Twitter following, but it's another to get the following to convert. I've found competitions to be a great way to drive engangement, especially with the follower that actually wins.
Sure some of you can think of some creative ways to use it.
Here's the Twitter contest tool.
Comments
Definitely bookmarking this! Thanks
WebcamStartup Many People do want to be tweeted at due to being at work , or they just do not want people to know they are following adult sites, so tweeting at them could land you losing a few followers, maybe Dming people or just making a post about a content
I think you have a great idea about the contest and hastag, it would be super sweet to see a few models do this it could really get noticed.
It's all voluntary. Those that don't want to participate don't have to participate. If they don't want people knowing they're following adult handles, they're probably not even a follower to begin with.
WebcamStartup when you get tweeted at it is not voluntary. Places like twitter, facebook...ec..ec are 14 plus age sites, and many people are on them during work, its a good rule of thumb is you want "paying" followers to have work friendly contest.
Granded I only have 3 sign rebill here, maybe you got more sales your way...... I only bring in around 100 a month......you never did say how many sales you made.....if you are making bringing in more maybe I should try your way
@Storny this contest doesn't involve Tweeting at people, unless you're announcing a winner. Which, they've got to be competiting in order to win anyway. Can always announce winner via DM.
Also, @Mentions do not appear on another persons profile feed. A mutual follower would have to be following both parties in order to see the tweet containing the "Hard working citizens" @handle in the Twitter feed to even know that someone from the adult industry is tweeting at them.
Therefore, the contest itself is pretty much "opt-in" in nature.
I'm not a model and I've never ran a Twitter contest on behalf of another model (but would love to benchmark conversion rates) but I can vouch for Twitter competitions for former clients.
An international couponing company that brought me in-house for a year (formerly client/solution-provider relationship) to get their SEO back on track. Ended up also implementing fully automated email marketing drip campaigns, put a bunch of their social media marketing on autopilot (If you don't know about IFTTT check it out!) and pretty much took on every other role outside of sales and client management.
Twitter competitions was the best thing for their social media marketing that we've done. Here's all the benefits:
Client / Vendor Relations - Even better than the end-user interactions. Every prize was comped by one of our clients. This enables direct contact with the decision-makers at each company and demonstrating to them that we wanted to go above and beyond what our normal business relationship entailed and partner with them for these social campaigns.
We explained to them that their brand and @handle would be included in our "contest tweet" (either the tweet that had to be retweeted or the tweet announcing the competition and the dedicated hashtag). If it was a retweet contest, their brand and @handle would appear on each retweet as well.
Follower Aquisition - We got more Twitter followings through competitions than any other acquisition campaign we tried executing. We got some really good retweets too. For example, The official Hunger Games Twitter handle gave us a retweet for two free passes to the Hunger Games Exhibit, want to say it's in New York?
Being a follower was a requirement to win, so it's a call-to-action to not only follow, but enter the competition as well. So not only are we driving followers, but interaction from new followers.
Cross-sell / Upsell - Most of the people who won were going on a vacation to the destination within the next few months. Being an international couponing company, we were able to cross-sell / upsell on some other exclusive offers that we had, resulting in sales and commissions in addition to the social marketing.
Prove We're Legit - Here's one thing that porn and online couponing do have in common; A lot of people automatically assume that the site is scamming, spammy and full of malware. Okay, maybe not to that extreme, but there's people that did have hesitation clicking on a bitly link for "Save blah-blah-blah on blah-blah-blah".
Cross-Promotion Across Multiple Networks - We were running Facebook competitions too, which was kind of a shitshow and not as easy. The Twitter graph is more simple than the Facebook graph. I much preffered keeping the contests on Twitter and promoting the competition through the other social networks. You might have FB, G+, Tumblr, ect. followers who aren't Twitter followers. Since they're already following you, they're well qualified traffic and a competition is a great call-to-action to make them follow you across multiple social networks.
Driving Content / SEO - With every contest, you can announce the content. I couldn't sell the company on implementing an actual blog, but each contest did have it's own page on the website which would attract links, social signals, ect. After the contest, that page / url was 301'd to a general "content page", consolidating PageRank, social signals, traffic, ect.
I would have much preffered a blogging method and leaving the dated blog posts up just for the sake of longtails. Any traffic that hit it would hopefully get the thought; "Damn, I missed it! I better follow these guys so I don't miss out again!". Never had the chance to benchmark my theory, so I don't know if I'm right or wrong on this one.....
I've used the tool with a couple other companies as well, but not on the kind of scope or scale as with these people, and every other business was regional to Colorado and not international in scale, which is a huge gamechanger.
I've contimplated doing it with some of my own affiliate projects, but in all honestly, I'm a lazy ass motherfucker. If I can't do affiliate marketing through SEO alone, it's not the niche I want to be in.I guess client projects are a different story......You're expected to actually do things.
@dirtylittleholly, you sound receptive to the idea. If you ever want to pioneer the best practices for running Twitter competitions in the adult industry, that's something I would definetely love to experiment with: