Making the most of your social media during a conference
There are a lot of conferences that happen in our industry during the year. Next week is a big business to business one, The Phoenix Forum. But nearly every month there is a conference, either b2b or consumer fan show (b2c). Most of the conferences have hashtags associated with them, or even a few. The Phoenix Forum is #PhoenixForum or #ThePhoenixForum.
Conference hashtags are a great way to get new followers, find people to follower, and find people to engage with. Often times there are a lot of people paying attention to the hashtag to find out what is going on with the show. If you want to grow your targeted following, a great way to do that is to follow people who are using the hashtag. Because it is so specific, if you are using it too, you have a much higher likelihood of them following you back.
But if you are doing a fan show you might not be able to follow everyone that is using the hashtag. Thankfully there are tricks and tools to help you out. You need to set up a targeted follow campaing. FastFollowz is a great tool for doing that. You can set up what hashtags, and/or people, you want to follow, and control the total number of followers you would to get. If you do have time, then just start following people that use the hashtag, and many of them will follow you back.
Good luck!
Comments
It'd be awesome if these summits / shows started putting all their workshops online and do some recap blogging. The adult / amateur industry can learn a lot from other major B2B tradeshows.
ModelCentro is very often represented at trade shows like these!
We will have some people in Phoenix, so if someone is doing the show - pls do schedule a meeting with them and meet the team! http://modelcentro.com/mc-blog/41342
I have tried to get them to do that. I would love to have a full live feed going on during the show and then have the ability to download panels afterwards. We can all hope!